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What Is Missing for China’s VR Industry to Take off?

Author:未知 Source:未知  Updated:2016-08-11 09:08:02 Clicks:
What Is Missing for China’s VR Industry to Take off? By AAA Committee   If someone says China will be the biggest VR market in the world, I will not be surprised. After all there are 286 million potential users in C
What Is Missing for China’s VR Industry to Take off?
By AAA Committee
 
If someone says China will be the biggest VR market in the world, I will not be surprised. After all there are 286 million potential users in China. According to a report released by Canalys this May, vendors will ship 6.3 million virtual reality (VR) headsets worldwide in 2016, of which 40 percent will be to China. Furthermore, data from iiMedia Research suggests that by 2020, the scale of China’s VR market will reach 55 billion RMB. It is easy to predict that there will be a boom in China’s VR market in the next five years. However, the same cannot be said for China’s VR industry since some ingredients are still missing for it to thrive.  
 
Core Technology
Before VR became a hot topic in China, many Chinese companies had been working on this technology. It is said that in 2014, there were more than 200 VR headset companies in China, however, only about 60 of them survived by 2015. This tragic result is actually not hard to anticipate. Even though China’s VR headset industry has begun to take shape, few companies can really build up their customer base and establish their brand images. Compared with Oculus, HTC vive and Sony who now literally dominate the world’s VR headset market, China’s VR headsets are still backward in technology and workmanship. Apart from that, China’s VR products are highly homogenized. It is said that 70% of China’s portable VR equipment comes from on factory. And though there are more than 100 different VR glasses in the market, there is in fact no much difference among them. Most of the hardware companies do not have their own algorithm. They mainly duplicate Oculus’s source code. So if you have the latest VR technology in your hand, it will be a good time to foray into China’s VR market.
 
Quality Contents
Without contents, any high-tech VR equipment is just an useless chunk. Since so many companies have failed to turn a profit by developing equipment, they begin to redirect their efforts to VR contents. According to a survey conducted by China Venture, 36% of VR investment projects were dedicated to the development of contents in 2015. However, in the first half of 2016, this percentage has risen to 50%. The sad news is that so far no quality content is available in the market. Despite the fact that there are hundreds of VR games on distribution platforms, most of them are just demos with poor user experience. And generally speaking, a majority of the VR contents in China are just low-budget rehashes of some existent games. But no one can deny the potential of VR game market. According to an estimation made by Goldman Sachs, the scale of the world’s VR game market will reach 11.6 billion dollars by 2025. In addition, a research concerning the preference of Chinese VR users reveals that VR games are ranked one of the top 5 most expected VR contents. 
 
Technological Professionals 
Recently, a report carried out by Linkedin shows that China’s VR professionals only account for 2% of the world’s VR talents, way lagging behind America, whose VR experts make up about 40%. What’s more, most of China’s VR professionals specialize in marketing and project management, while technological professionals are sorely wanted. Statistics shows that of all the recruitment information for VR professionals post on Linkedin, 18% are from Chines enterprises. Chinese Internet giants, such as iQIYI, Youku, Tudou, etc, are also offering generous amount of salaries and tempting conditions to attract VR experts at home and abroad.   
 
 
In a word, whether you are VR hardware or software developer, business opportunities for you are everywhere in China’s VR industry and market in the next few years. Opportunities wait for no man. We sincerely invite you to AAA2017 (2017 Asia Amusement & Attractions Expo) to discuss the future of VR with us. 
 
As an integration of CIAE(China Guangzhou Int'l Game & Amusement Exhibition) and TPAE (China Guangzhou Int’l Theme Parks & Attractions Industry Exhibition), AAA is one of the leading amusement and attraction exhibitions in Asia. A new exhibition hall dedicated to the display of the latest VR technology will be set up on the site of AAA2017. Concurrent events related to VR will also be hosted, attracting hundreds of domestic and offshore VR professionals.        
 
If you are interested, please contact us so that we can send you other promotion materials for your further reference. By the way, our company hosts more than one game and amusement exhibitions. Here allow me to list them for your reference.
 
Amusement exhibition held by my company Grandeur for your reference:
 
China (Zhongshan) International Games & Amusement Fair 2016 (G & A2016)
Web:www.zsgaf.com
Date:Oct.13th-15th, 2016 
Main Venue: Zhongshan Convention Center
Sub-venue: Guangdong Game & Amusement Culture Industry City(GD Game City)
 
2017 Asia Amusement & Attractions Expo(AAA 2017)
Former name:CIAE(China Guangzhou Int'l Game & Amusement Exhibition) & TPAE (China Guangzhou Int’l Theme Parks & Attractions Industry Exhibition)
Web:www.aaaexpos.com
Date:Mar.8th-11th, 2017  
Venue:China Import & Export Fair Complex(Area A)  Hall 1.1-8.1
 
Wuhan International Game and Amusement Fair 2017(GAF 2017)
Date:May 12th-14th, 2017
Web:www.whgaf.com 
Venue:Wuhan International Expo Center