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The big business of little Children in China's 42 cities shopping malls.

Author:未知 Source:未知  Updated:2015-07-29 15:07:00 Clicks:
The big business of little Children in the shopping mall The big business of little Children improved significantly, leading to more varieties. The latest statistics(42 major cities of China) of RET-China Business Land Research Ce

The big business of little Children in the shopping mall

The big business of little Children improved significantly, leading to more varieties.

The latest statistics(42 major cities of China) of RET-China Business Land Research Center indicate that the total area of the big business of little Children is up to 9.161 million sq.m, with an increase of 538.8% in the past five years. The proportion of the big business of little Children in the shopping mall increases from 5% to 15% and the increase is obviously in the recent two years

We can see from the changes in the proportion of different types of the big business of little Children that the proportion of business is expanding from the past single children Retail to children education, children development, children professional experience, children amusement, children restaurant,children photography, Maternal and Child service,etc.

The limitations of China education model result in the great demand from the big business of little Children, and the foreign educational model is being warmly welcomed.

The content of courses of the domestic infant school tend to be standardization, repetitivenes activities, which will restrain natural instincts of their activity, curiosity and imagination of exploring the unknown.  It is not good to cultivate their creation vision and innovation ability. And It is difficult to satisfy the need of parents of Children education.  Under this background, the big business of little Children which lay emphasis on cultivating children's  creation vision and innovation ability attract attention, and speed its expansion in shopping malls.

The development status of the big business of little Children

The new development brand covers one third of it

The Children Brand percentage of 3-6 age group is the highest.

The parentage increases, accompanied parent benefits cover one fifth of it.

More and more Children amusement project are now not confined to the traditional mode(parents watching, children playing), and are attracting parents to children entertainment,achieving parent-child interaction. The new model is not only lowering the total cost of ownership while improving the safety of child lowers, but only increasing profitability of accompanied Parents.

The average efficiency of the big business of little Children is higher than the people.

Compared the average efficiency of the several business of the opening shopping centers in Shanghai, we found that the average efficiency of the big business of little Children is higher than the adult.  It is the only business higher than the adult.

Compared with adult entertainment business, the profitability of the big business of little Children is not confined to the tickets, and will make increasing amounts from merchandising in order to maximize the profitability. The merchandising will cover 35% of the total profitability.

The future trends of the big business of little Children

Develop from segmentation, integration to "Optimization+ Cross-boundary"

RET-China Business Land Research Center have indicated in the 2014 year-end check press conference that the big business of little Children have polarized. for one thing, different from the passing Stores, the big business of little Children Separately set product lines with various themes for the different ages of the children, and at the same time the product category will be more diersification, segmentation, human-based in order to satisfy the needs of the children for the different situations, different hobbies; On the other hand, the big business of little Children is  developing toward integration, the total area of some shop owners is up to 40-90 thousand sq.m. Besides enlarging the area of Children Entertainment experience, children retail format like children's Bookstore,products, toys have been introduced, and also Food Service for Children, business culture was also included, achieving the development of the whole industrial chain.

Luxuries children product line enlarge in step with the growth, etc.

This is the latest new report from the China children business. It’s our pleasure to share this with you. Get it and make your choice to attend the industry feast.